About Us

The inspiration for Sound Choice was the heart of an audiology clinic with a store face catering to walk-in patients with busy schedules. Some audiology clinics simply sell hearing aids and some have doctors, but Sound Choice has both. Unlike a membership warehouse we have three doctors of audiology on staff as well as an experienced and knowledgeable licensed hearing instrument dispenser on site. That means that we can not only fit you with the right technology, but we also have the ability to diagnose and treat a wide range of hearing issues – not just loss.

And the doctors of audiology at Sound Choice have over 30 years of experience helping Alaskans hear their lives better. And, with our association with our parent company – Northern Hearing Services, Inc – we are able to offer treatment for more complex hearing issues without sending you to yet another clinic.